Articles
 

Prism's partners are well published across a broad array of industry journals and news channels. Below you will find a representative collection of our insight into key challenges and opportunities facing the hospitality and travel industries.

PCI Compliant...?

Hotels must join the battle against identity thieves and hackers, or pay the price. So says: Visa, American Express, MasterCard…  

Right-Pricing

Do you really know who's booking via your branded website, and what's motivating them to purchase?

Business Changing Trends in Travel Distribution 1/2

What are some of the major trends affecting travel distribution over the last several years of increasing rates, occupancy, RevPAR and profits?…

Business Changing Trends in Travel Distribution 2/2

In part two the trends are discussed in more detail with acknowledged industry though and practice leaders.

What Makes a Good Hotel Website Good?

At first blush, answering the question what makes a good hotels website good seems a lot like attempts to define "...what is beauty"?

Hospitality Loyalty Programs

Strategies for Points-based, Recognition-based programs. Are these programs now a price of entry?